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BRANDING
Homestead

“Homestead” embodies the essence of rebranding an established company to broaden its audience reach and establish visual consistency across its products, thereby enhancing brand awareness among clients. This project entailed the creation of a new logo, merchandise, and an electronic form for streamlined service requests. 

Brand Research

Starting this project with a deep dive into researching Homestead to grasp the essence of the business and understand its overarching goals. By analyzing their existing presence within the community, I gained valuable insights into its values and identified its target audience. This foundational understanding served as a guide in re-designing their logo and shaping the brand’s voice.

Logo Revision

During the logo development process, I generated numerous sketches, carefully selecting one that best encapsulated the essence of the brand and its values. After finalizing the design, I transitioned it into digital format, creating both horizontal and vertical variations to ensure versatility across different applications and platforms.

Order Forms

Finally, phone-forms were introduced for easy ordering via mobile devices, expanding their reach beyond traditional phone and physical orders. This digital solution enhances accessibility and allows us to serve a wider audience, extending their services to new customers seamlessly. Click below to look at the forms!

Take a look!

Product Presentation

In addition, I created a brief slideshow showcasing the brand’s visual consistency across various products, illustrating how uniformity is maintained to establish a cohesive visual identity.