BRANDING
OH! Dog
Dogs have always have a special place in my heart. In developing OH! Dog, I sought to encapsulate the joy, loyalty, and playfulness that dogs bring into our lives. This involved creating an aesthetic that evokes a sense of playfulness and trust, designing a logo that captures the essence of canine companionship, and developing a brand guideline that serves as a guide for the brand’s persona.
Logo
I envisioned Oh! Dog to be playful yet bold, making a statement in the world of dog brands. Starting with multiple sketches, I explored various ideas until I stumbled upon the one that would eventually become the official logo. From there, I designed a flexible layout, ensuring the logo could adapt seamlessly to any scenario it was placed in.
Responsive Logo
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Brand Guidelines
Packaging
Here is a small snap on how I make the illustrations for the packaging. They are made with alcohl-base markers and then I scan them into the computer for further edits.
For the packaging of this brand, my goal was to have a bold yet playful essence into the overall visual appeal. Adhering to the established brand guidelines, I chose to integrate custom illustrations into each package, for a unique and captivating presentation. Through design, I made sure that while the illustrations added character, the brand logo remained prominent, maintaining brand recognition and distinction.